Assuming a well-executed Planning Phase, you would have identified who will be affected, what will change, and how they will change. Move forward with these steps, to make the change:
This phase is typically the longest and needs to be executed repetitively throughout the effort to ensure consistent communication, measurement and improvement. Note that making the change is necessary but not sufficient, you will need to continue to reinforce the change to ensure adoption.
What elements are most critical to you when your organization is in the throes of making a change?
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